Working around the holidays can be mind-numbing for anyone. Between prepping for family, decorating, and shopping, it’s a wonder we get anything done in December. For an industry as seasonal as real estate, it might be an ideal time for a little holiday break, right? According to expert Realtors: wrong. Here’s why, and some best practices for staying on your game during the holidays.
As we get into the spirit of giving, the holidays afford Realtors a convenient excuse to contact a client just to wish them well. Sending holiday cards, holiday emails, even having holiday-inspired parties and open houses can be a great way to remind leads that you’re available, present, and ready to help. For past clients, this can be a warm “Thank you” for working with you.
Deck the Halls (to Sell Them)
Rarely does the inside of a seller’s house look as good as when it’s decorated for Christmas and ready for relatives to arrive. While the grass might be yellow and the shrubs bare, the holiday decorations add a homey warmth that might appeal to a shopping family, and a decked hall shows well.
Watch for Pre-Semester Buyers
A sizable chunk of first and second-time buyers are moving with their children (and their schools) in mind. These folks are on a tight schedule, have specific neighborhoods in mind, and don’t want to move in the middle of a semester. Those that move during the holidays might be gambling with their sanity, but that’s more reason to have a nimble expert on hand to guide them to their perfect close.
Keep the Momentum
“Just because this is supposed to be the slow time of year, doesn’t mean you don’t have momentum,” says Scott Jones, Principal Real Estate Instructor. “Treat it like any other month. Keep sending cards out, keep contacting clients; what you do now might not pay off for a few months.”